An authentic renewal - The Riviera watch by Baume & Mercier
The Riviera watch
Created in 1973, the Riviera watch returns this year to revive the spirit of a distinguished watchmaking era. One of the Brand’s icons, it still features the distinctive bezel and streamlined steel watchcase that have brought it such renown. Rather than a revival, the fifth generation of this legendary watch strikes the chord of an authentic renewal.
Some watches stand the test of time. The Riviera is one of those. When it was launched in 1973, Baume & Mercier chose to present a powerful, unique, different, and distinctive watch. At a time when the watchmaking industry could afford to do almost anything, the Riviera broke with traditional codes.
Here it is in 2021, still authentic: a generously sized steel case, a dodecagonal bezel equipped with four screws, “Swiss Made" self-winding and quartz movements, and built-in interchangeable straps in steel or supple materials. The original design is still there, but so is the desire to adapt to our times. It rounds a curve as it continues along, leaving its impression on the living legacy of a Brand on the move. It resembles its forbearers, but it rewrites their history. In its own way, as it always has.
“A LOVE OF DESIGN, A REGARD FOR FORM, AND A DESIRE FOR BOLDNESS.”
- Automatic watch self-winding
- Date display - 42MM
- Water resistance: 10 ATM (approx. 100 m)
- Sapphire crystal case back
- Power reserve: 38 hour(s)
- Frequency 28800.0vph/4.0hz
- Roman numerals
About Baume & Mercier
Baume & Mercier’s story begins in 1830. Brothers Louis-Victor and Célestin Baume opened a comptoir horloger (watch dealership) in Les Bois, a village in the Swiss Jura.
The Baume brothers’ business grew rapidly, and true to their motto, “accept only perfection, only manufacture watches of the highest quality”, they forged a fine reputation through the creation of exceptional timepieces featuring the latest innovations.