Zenith Revives Iconic 70s Classic El Primero 'Cover Girl'

The El Primero A3818 Cover Girl was introduced in 1971 and Zenith is bringing back this sporty-chic chronograph icon in a limited-edition Revival series of 100 pieces. Of course, that means it will automatically become extremely difficult to track down but here at Ogden, we have other Zenith masterpieces, including El Primero models such as the Defy El Primero, sure to whet your appetite.

Zenith Defy El Primero at Ogden of Harrogate

More Ogden Zenith here: https://www.ogdenharrogate.co.uk/collections/zenith-watches

The El Primero A3818 Revival “Cover Girl”  is a faithful relaunch of the original Zenith Cover Girl, considered to be one of the rarest and most desirable iterations ever to carry the El Primero moniker with less than 1,000 thought to exist. It is called "Cover Girl" because it was the watch featured on the cover of Manfred Rössler’s book about the history of Zenith. 

Speaking about the Revival Cover Girl, Julien Tornare, Zenith chief executive.  said: “It’s an immense pleasure to bring back one of the most emblematic historical El Primero models. 

One of the most distinguishing features of the original A3818, compared to other early El Primero watches, is its dial. Instead of the signature Zenith tri-colour chronograph sub-dials or high-contrast “panda” dials, the A3818 featured a textured blue dial – something of a rarity back in 1971. 

In the Revival series, the satin-brushed finish and petrol blue tone of the dial have been preserved, as have the “pyramid” seconds track and alternating grey and black colours on the sub-dial rings. 

Each part of the A3818’s 37mm faceted stainless steel case, including the pump-style pushers, is faithful to the original 1971 model. Completing the vintage look and feel of the watch, the A3818 Revival comes on a steel “ladder” bracelet, a modern remake of the Gay Frères bracelets that became emblematic of the early El Primero watches.

March 04, 2020 — Chris N