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Cuervo y Sobrinos at Baselworld

Cuervo y Sobrinos Official or ‘The Party Brand’ was something I had been looking forward to for quite some time; whether this was the watches or the Mojitos though, I’m not too sure. A few drinks later and a lot of watches tried, I finally settled on the watches being the exciting part.

Not overly known in the UK which I must add is a great shame as they should be, I was quietly impressed with their offering. The usual was there with the bright colours such as bright blue an...d a very eye-catching orange. It was the slightly more reserved pieces that really stood out for me with a very cool yet understated Historiador with a hand wound movement coming in at just £2,000.

The finishings were superb across dial case and movement. I seem to have a real thing for devil horn lugs. Other variations available such as a Grande-Date model and the Historiador Vuelo were also a real positive from a brand that needed to become more commercial again. For me they have achieved this with the new offering on display; trust me when I say this, it isn’t the Mojitos talking.

A brand well worth standing up and taking notice of again - with the right break in the UK they could gain themselves a very interesting following.

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